We often forget the simple, obvious, things that are key to marketing efforts. I attended a seminar given by Jeffrey Gitomer ( which was excellent-by the way) and he spent time talking about how we spend time doing things, but not always the right things. One thing that we often forget is how i [...]
I read this in a blog this week and it stuck with me. It seems that when we are experts in an area we try to educate (bore) those people around us with the most intricate details of our process. News Flash - most people don't want to know that much about your business, product or service. They [...]
You've been able to set up an appointment - how do you prepare yourself to successfully present your product? First, you need look at yourself. Make sure that you are dressed appropriately, i.e. dress up when visiting a business. Just because it is Friday, there is no reason to wear jeans to [...]
Leads are leads - one might think. However, there is a difference between leads generated from direct mail, from trade shows or other events and those generated from the Web. One key difference is, the people who are browsing the Web are most likely computer savvy and have spent at least some o [...]
You've just sent out a direct mailing and have received your first response back - now what? The first step is getting in front of the customer. Whether that means getting them to your office or going to meet them, make a face to face appointment. The reasoning behind that is - it's much hard [...]
Why you might ask. The answer is simple. Your clothing influences how you feel about yourself and how others feel about you. If you don’t look professional or appropriate, people my not want to work with you. For example, I heard a story about a salesman going to sell to farmers in a suit and Read the Rest…
I just attended a seminar and wanted to pass along a few tips for marketing in the current environment. 1. Don’t forget your current clients. Keep in contact with them on a regular basis. Did you know that you should be in contact at least 12 times a year. Successful people are in contact up Read the Rest…
What an important topic. Sometimes we as small business owners forget the we even have a voice in politics. Rieva Lesonsky wrote: Politics has been on everyone’s mind lately due to the recent midterm elections. In California, where I live, there was much debate (as always) about whether certain propositions on the ballot would actually Read the Rest…
We often forget the simple, obvious, things that are key to marketing efforts. I attended a seminar given by Jeffrey Gitomer ( which was excellent-by the way) and he spent time talking about how we spend time doing things, but not always the right things. One thing that we often forget is how important an Read the Rest…
If your attitude about Internet marketing is not to educate yourself or at least investigate options with a professional that can help, you are leaving money on the table. In other words, old marketing techniques alone are not enough anymore. They still work really well with other types of campaigns, but Internet marketing opens up Read the Rest…
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