A lot of what we do is focused on getting customers for our businesses. However, we do have customers already and are constantly receiving additional input from responses to mailings, e-mails, trade shows, etc. Having customer information in a big pile is not going to help your business or your [...]
One thing I've been noticing is that people are much more flexible these days. In the long run they will be the ones to survive. Why do I say that? Well, we are in times that are different from what we've been accustomed to for at least the last ten or so years. Some people stand around in a [...]
If you are a seasonal business and your season begins next month you probably can still send a direct mail piece, but it will be cutting it close. Mailings should be timed so that you have time to follow-up and schedule appointments accordingly. If you season starts in the fall, you should plan [...]
There are days when we don't have a new prospect and need to set up activity for the coming week. Don't forget your existing customers. They are often the best source of new business or referrals. Stopping by or calling to say hi will only strengthen your relationship. Consider doing a maili [...]
What a great day today. Sunny and mild, not the best day for staying indoors. When you are self-employed, you need to constantly prospect. Why - to keep your sales pipeline full and to keep your cash flow going. The temptation is great to go to the park or beach instead of prospecting over [...]
Why you might ask. The answer is simple. Your clothing influences how you feel about yourself and how others feel about you. If you don’t look professional or appropriate, people my not want to work with you. For example, I heard a story about a salesman going to sell to farmers in a suit and Read the Rest…
I just attended a seminar and wanted to pass along a few tips for marketing in the current environment. 1. Don’t forget your current clients. Keep in contact with them on a regular basis. Did you know that you should be in contact at least 12 times a year. Successful people are in contact up Read the Rest…
What an important topic. Sometimes we as small business owners forget the we even have a voice in politics. Rieva Lesonsky wrote: Politics has been on everyone’s mind lately due to the recent midterm elections. In California, where I live, there was much debate (as always) about whether certain propositions on the ballot would actually Read the Rest…
We often forget the simple, obvious, things that are key to marketing efforts. I attended a seminar given by Jeffrey Gitomer ( which was excellent-by the way) and he spent time talking about how we spend time doing things, but not always the right things. One thing that we often forget is how important an Read the Rest…
If your attitude about Internet marketing is not to educate yourself or at least investigate options with a professional that can help, you are leaving money on the table. In other words, old marketing techniques alone are not enough anymore. They still work really well with other types of campaigns, but Internet marketing opens up Read the Rest…
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