Why you might ask.  The answer is simple.  Your clothing influences how you feel about yourself and how others feel about you.  If you don’t look professional or appropriate, people my not want to work with you.  For example, I heard a story about a salesman going to sell to farmers in a suit and Read the Rest…

I just attended a seminar and wanted to pass along a few tips for marketing in the current environment. 1. Don’t forget your current clients.  Keep in contact with them on a regular basis.  Did you know that you should be in contact at least 12 times a year.  Successful people are in contact up Read the Rest…

What an important topic. Sometimes we as small business owners forget the we even have a voice in politics. Rieva Lesonsky wrote: Politics has been on everyone’s mind lately due to the recent midterm elections. In California, where I live, there was much debate (as always) about whether certain propositions on the ballot would actually Read the Rest…

We often forget the simple, obvious, things that are key to marketing efforts.  I attended a seminar given by Jeffrey Gitomer ( which was excellent-by the way) and he spent time talking about how we spend time doing things, but not always the right things. One thing that we often forget is how important an Read the Rest…

If your attitude about Internet marketing is not to educate yourself or at least investigate options with a professional that can help, you are leaving money on the table.  In other words, old marketing techniques alone are not enough anymore.  They still work really well with other types of campaigns, but Internet marketing opens up Read the Rest…